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Customer Centric and Hypothesis Driven Innovation by Cruise VP of Product Engineering

The Product Podcast

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Customer Shadowing Is a Customer Centric Approach

Cruise has made it a priority to ingrain this customer centric view through customer shadowing. We have repeated meetings set up virtually that shows the customer shadowing, whether it is demoying or actual car rides at the all hands. Cruise recently added be a customer as a value, oh, to our top six values. And we use the hash tag be a customer to share these experiences and learn from it.

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