3min chapter

The Hustle Daily Show cover image

Minecraft strikes a $110m theme park deal

The Hustle Daily Show

CHAPTER

Consumer Loyalty and the Rise of Gaming Theme Parks

This chapter examines the effects of Tropicana's branding changes on consumer behavior and sales, alongside the backlash from shrinkflation practices. It also highlights the increasing popularity and profitability of theme parks themed around video game franchises, such as Minecraft, showcasing their potential for fan engagement.

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