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3min chapter
Minecraft strikes a $110m theme park deal
The Hustle Daily Show
Consumer Loyalty and the Rise of Gaming Theme Parks
This chapter examines the effects of Tropicana's branding changes on consumer behavior and sales, alongside the backlash from shrinkflation practices. It also highlights the increasing popularity and profitability of theme parks themed around video game franchises, such as Minecraft, showcasing their potential for fan engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode