If you remove placebo on paper, isn't that better? Because we're removing the placebo effect? More effect, more extreme. Then i take it. If i take a group of placibo non responses, i'm going to show a bigger effect. What's that going to do to my likelihood of publishing in the new england journal of medicine? Eureka, it works exactly because i'm a good scientist and i've now removed the the effect, right? And it's all solid science. You will look at the method section. Do you guys know if you'll notice that in the method section, they don't tell you how people were recruited?"