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Why Bother Being Nice?

The Cut

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Niceness Is More Important Than Kindness

Jordan tweeded is a u x designer based in seattle. He says that on the west coast, niceness is prized more than kindness. On the east coast, there's like the heart of gold trope where people are gruff and rough but they give out money when someone really needs it. Jordan: "I used to believe that just saying nice things helped"

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