The Problem That Lewis Solved Is Self Doubt

When you write copy and speak, when that person hears you, they go, Oh, this person gets me. They understand what I'm struggling with. And they do because that person is you. That person is an older version of you. It just means they're earlier on whatever journey you have been on. But when you just say, Oh, I want to start a podcast and I want to have millions of followers. Okay. That, that, that ain't it. Right? So we flip that and go, how do we do it for you? We just have to say what, what obstacle have you overcome? What challenge have you conquered? What setback have you survived?