2min chapter

Deliverability Defined cover image

Sender Reputation: The Road to Inbox Placement

Deliverability Defined

CHAPTER

What's Important for Your Sender Reputation?

Your sender reputation is kind of like a credit score, except there's nowhere for you to find an exact number. You want to make sure that each individual mailbox provider is seeing you as a good sender. Unfortunately, you can't just try to have a good reputation across the board. It isn't universally used by everyone in the same way.

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