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From $0 To $1 Billion | The Quest of Tom Bilyeu

The Iced Coffee Hour

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How Much Time Did It Take to Go From an Idea to an Actual Product?

It took us 18 months to come up with a formulation that would have cost if we got profitable off of 10 grand. That would have been our biggest single cost. And then it's just ingredients and stuff beyond that. But it took a long time. I did not think it would take that long. It's crazy. You know what your enemy is in food? It's water. No, to anybody that knows about food, they're laughing.

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