Is There a Use Case for Account Base Marketing?

i think the personalization stuff is still to come, because it is, like i said, really, really brownd new for us. We learn so much from our customers all the time, they'll probably start to use it in creative ways that we haden't even thought about. So am producing pieces of content, sending it out to people, using that as a way to then be able to decide what the next piece of content is they should be producing. It's also really hel marketers to be able to identify opportunities. Is where an one of our clients, they produced this annual white paper that they would send out every year. And they would get like thousands of people down loading