IKEA First Andrew - Orsk

There's multiple 99% invisible episodes about this guy grew in who's an Austrian guy behind the American mall. It's referenced and worked into the like plot of the book. The main aisle curves every 50 feet, there's a bunch of hidden doorways, you know, there's an open the wallet section. Orsk was designed to move customers counterclockwise, keeping them in a state of retail hypnosis.