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Navigating Memorabilia Sales
This chapter explores the intricacies of selling themed merchandise while balancing creativity and copyright challenges. It highlights the importance of collaboration with rights holders, innovative marketing strategies, and prioritizing standout ideas in business.
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Todays show:
Etsy’s Josh Silverman joins Jason to discuss the marketplace business model (2:54), UX challenges (4:58), company operations during the pandemic (36:57), AI’s impact on team size (50:56), and more!
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Timestamps:
(0:00) Etsy’s Josh Silverman joins Jason
(2:54) The marketplace business model and Etsy's growth
(4:58) Maintaining Etsy's unique marketplace and UX challenges
(10:34) Defining handmade and GenAI art on Etsy
(11:53) Coda - Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist
(13:18) Preventing inauthentic sellers and the seller approval process
(20:14) Etsy's star seller program and the importance of artisanal items
(26:26) Intercom - TWIST listeners can get 90% off Intercom’s platform at https://www.intercom.com/twist
(27:55) Durable products, warranties, and customer loyalty
(35:47) Micro1 - Visit https://www.micro1.ai/twist to open a talent search and get a 2 week free trial per hire.
(36:57) Company operations during the pandemic and efficiency era
(44:11) Global talent, remote work, and productivity at Etsy
(50:56) AI's impact on team size, productivity, and customer support
(55:10) SEO strategies, organic traffic, and handling IP issues
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Check out the TWIST500: twist500.com
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Follow Josh:
LinkedIn: https://www.linkedin.com/in/joshuasilverman
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(11:53) Coda - Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist
(26:26) Intercom - TWIST listeners can get 90% off Intercom’s platform at https://www.intercom.com/twist
(35:47) Micro1 - Visit https://www.micro1.ai/twist to open a talent search and get a 2 week free trial per hire.
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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Listen to the best highlights from the podcasts you love and dive into the full episode