Irene Au on design leadership and experience-driven organizations
Getting2Alpha
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Navigating Leadership and Design in Startups
This chapter explores the evolution of leadership dynamics in tech companies, contrasting styles between firms like Yahoo and Google. It emphasizes the importance of user research in design processes, advocating for a focus on understanding actual user needs rather than assumptions. Additionally, it highlights how startups can leverage generative research to develop essential design capabilities and foster a user-centered culture.
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Transcript
