Inside the ideas factory - demystifying creativity
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The Secret of Coming Up With Good Ideas Is Getting Lots of Ideas
"The secret of coming up with good ideas is coming up with lots of ideas," he says. "We are far too restrictive with the filtering we apply and we kill the abundance of ideas that are sitting before us" He suggests an idea quota, where every day you generate lots of possible answers on any problem. 'I defy you to try to write down a bad idea,' Tony adds.
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