If you write a follow up email in that order, you're going to start with the problem and position your product as a solution. Give the customer a three step plan between their problem and your solution,. Paint the negative stakes, paint the positive stakes, and then call the customer to action. That is the magical formula that closes sales. It's finally time to close out of spreadsheets. With HubSpot CRM, you'll get real time data at your fingertips so your teams stay in sync across the customer journey. Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com slash business made simple.
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Research shows that 97% of people distrust salespeople. Why? Because most salespeople try to talk people into buying their product regardless of whether or not the customer needs it. But good and honest salespeople know this: sales isn’t about convincing people to buy your product. It’s about inviting your customer into a story where their problem gets solved.
Join us for part four of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In this episode, Don walks through a 5-part SalesScript you can use to close more sales by positioning your product as the solution to your customer’s problem. Make sure to follow along and complete your FREE SalesScript at SmallBusinessFlightPlan.com so by the end of this episode you’ll have the 5 key talking points you need to close more deals without coming across as a pushy salesperson.
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