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Ep. 71: Inside the inbox of 40,000 engineering leaders ft. Suraj Kapoor

The Creator Spotlight Podcast

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Building an Independent Brand

This chapter explores the creation of a neutral and independent newsletter brand while working at a venture capital firm, emphasizing the value of anonymity and aesthetics. It discusses the challenges and experiences of transitioning from this side project to a full-time venture, including the dynamics of audience connection and monetization strategies. The speaker reflects on the significance of authenticity and personal engagement in fostering growth and relationships with readers.

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