McKinsey Advised the FDA on Marlboro Newport Cigarettes

McKinsey consulted for Jule on highly sensitive topics such as surveying which flavor names appealed to 13 to 17 year olds, though the firm said that work was in support of the company's efforts to prevent youth vaping. This work that McKinsey was doing for big cigarette companies and Jule it's all the more remarkable because at the same time, they're also doing work for those responsible for regulating them right and explain this to me. It's very similar to what we saw with the opioid industry and McKinsey's work with the big companies like Purdue pharma - working with the manufacturers of opioids or with e cigarettes themselves. They're also advising the government regulators in the United States that