How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)
How the Fxck SEO Podcast
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Introduction
Google has moved towards a search algorithm that understands the meaning and relationships between words, pages and websites. Google's algorithms now notice if your website as a whole shows you an authority on a topic. To explore this concept, I'm joined by Jacob Clark from the Nerd Wallet organic growth team. Together we cover what topical authority means, what it looks like, and how to create a strategy around it.
Transcript
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