Dan Ferrari
Geniuses Of Copywriting
00:00
The Relationship Between the Copy Chief and the Inhouse Writer
Ye: The best relationships are the deep, long term relationships. We've had a lot of success because we've invested in developing our writers so that they can get to that point of independence. When you really need to flip the apple card open and have just an injection of new creativity, different creativity,. That's when you go and find that lister who's going to charge 30 grant or whatever.
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