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UP454 Other People's Money: Why P/E wants to be a football agent

Unofficial Partner Podcast

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Evolving Athlete Representation and Financial Strategies

This chapter examines the shifting landscape in athlete representation, highlighting how smaller agencies are now providing financial advice to help athletes manage their income for long-term success. It explores the complexities of financial dynamics in sports, including performance-related pay, equity stakes in teams, and the increasing importance of athlete branding and valuation.

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