eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAI

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

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The Importance of Conversion Modeling

The challenge in the market, just more on education for those that haven't listened to that recording was that most platforms like Shopify, for example, when you're connected to these ad platforms, they're only sending conversion data back to meta and Google and TikTok. That's the only data that's going back to them. Now, if you really want to fix your, or this thing called conversion modeling is to actually have all of the data piped back to,. then you're teaching meta and You're teaching Google about the fact that yes, I had these conversions, but also had these people touch point, touch point,touch point. It could be a really interesting one to punch

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