In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that?
Christopher Lochhead joins the show to talk ALL about category creation:
- what does the rise of influencers/individual brands mean for category creation
- Creating a personal brand is bull****
- Is being a content creator a real business?
- Have we monetized marketing & entrepreneurship stupidity at scale?
- Why comparison marketing is trash
About Christopher Lochhead:
3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.
Check out Christopher’s work!
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
