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21: The Secret Language of Cult Brands

Unseen Unknown

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The Evolution of Social Media

For better and for worse, social media has caused there to be a cult for everyone. The algorithm is the ultimate cult leader because it just sends you down rabbit holes encouraging you to believe more and more extreme versions of what you already do. You may never meet the influencers, the cultish gurus on social media that you follow in real life,. But that doesn't mean they don't have a material impact on the way that you think or formulate your ideas.

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