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22min chapter
#008 Tobias Liebsch: Positioning, balancing between strategies and execution
Grow with the Flow by The Growth Syndicate
Hands-On Leadership in Marketing and Business
This chapter emphasizes the necessity of hands-on involvement in marketing and leadership, criticizing overreliance on strategic consultants. It discusses the transition from marketer to founder, focusing on practical experience and effective execution over mere strategic planning. The conversation also highlights the importance of adapting to market feedback, defining a precise customer profile, and simplifying offerings to enhance business growth.
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