How to actually change someone's mind
The Big Story
00:00
How to Build an Aeroplane for the First Time
This is not some kind of weird brain washing thing that i'm suggesting. Nor is it how to win friends and influence people sort of thing. And i wasn't aware of any of this until i got into the research of this book. I discovered all these different organizations who were doing this work. There were dozens of models where people had ab tested, either on the ground at people's front doors, or it had been ted through the therapeutic world. Almost all these techniques were identical. If they had steps, those steps pretty much float in the same order,. It makes sense because if you were trying to build an aeroplane for the first time, it'll end up looking pretty much
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