The Power of PR in Driving Business Success

In the wake of Donald Trump's decision to pause all US aid to Ukraine, David Yelland and Simon Lewis reflect on the breakdown in the relations between presidents Trump and Zelensky. How far was his humiliation in the Oval Office press huddle orchestrated in the Trumpian echo chamber? Was deploying the stabilising effect of the King both before and after that car crash press conference the wisest use of royal PR in decades?

Also - how toy giant Hasbro managed to interrupt the global crisis to announce that Peppa Pig is to have a new sibling. What's the secret to creating a moment of pure PR magic?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4