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A look at one repeat founder’s frameworks for validating ideas — Pilot’s Waseem Daher

In Depth

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What's the Next Cross-Selling Capabilities?

Customer pull is a huge, is a huge consideration. We were very resistant to do tax in the early days of the company because there's a lot of work. In fact, when we started to do it, customer satisfaction was way higher. The reason that we did it is from a customer experience lens, the customer experience is better if we do it. That seems far better for everyone than introducing yet another provider in a space that was already crowded with lots of providers.

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