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The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership
Storytelligent | Brand Storytelling with Bryce McNabb
The Risk of Investing in a Character
The beauty of a documentary is that if you're doing a customer testimonial, it does have the benefit of that question answer format. As you're asking questions to your loyal customers, they're answering those questions in their own language from their own perspective. There's still always a level of risk when we're writing our own scripts. The thing of like staff or customers can change or leave; there's also a risk of investing in a character and then being stuck with that character.
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