🔥 How AI and automation are transforming quality assurance and redefining CX performance measurement.

In this episode, host Rhys Fisher sits down with Peter Fedarb, Senior Presales Consultant at Enghouse Interactive, to explore how automation and AI are revolutionizing the world of contact center quality assurance (QA).

Together, they unpack what it truly means to evaluate every customer interaction — and why this shift is reshaping how organizations understand, improve, and personalize the customer experience.

Imagine if every call, chat, and customer interaction in your contact center could be automatically analyzed — not just a tiny sample, but everything.

That’s the future of QA that Fedarb discusses in this engaging conversation about the real-world impact of automation and AI in CX.

Key takeaways from this episode:
🔴 From sample to scale: Learn how AI-driven evaluation eliminates the limitations of manual scorecarding, giving teams full visibility across every interaction.
🔴 Bias-free insights: Discover how automation removes unconscious bias from QA, delivering more consistent and trustworthy results.
🔴 Real-time feedback loops: See how supervisors can identify issues in the morning, coach by lunchtime, and see measurable improvements by the afternoon.
🔴 Smarter, faster innovation: Hear how organizations are expanding beyond basic metrics — using AI to uncover hidden trends, flag critical moments, and even recommend next best actions.

Want to elevate your QA strategy?

Explore how Enghouse Interactive's automation tools can help you evaluate every customer interaction.

Subscribe to CX Today for more conversations on AI, CX, and digital transformation.

Share your biggest QA challenge in the comments — could automation be the answer?

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