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Why do we (still) wear make-up?
The Why Factor
Is There Any Difference Between Make Up I Wear and the Makeup I Am Increasingly Seeing Young Women Wear?
Professor of psychology, rene engil looks at how the dominant beauty culture is affecting levels of self esteem and anxiety in young women. Social mediam has transformed our idea of beauty and the means by which to achieve it. In two thousand and 18 the global cosmetic industry was valued at over 500 billion dollars. That's expected to reach over 700 billion by 20 23. Selfi culture has massively contributed to that growth.
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