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085: Amy Porterfield: Scaling Your Business Past the Million-Dollar Mark

Beyond A Million

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The Importance of Having a Sponsor for Your Podcast

I think that the any business information, selling information and also podcast content in general are these potentially huge levers both for list building and other monetization strategies. So I want to dig in a little bit deeper here with your podcast. You mentioned that you did have a sponsor. Certainly it's not like you need to have the revenue from a sponsor. What was the decision there? Why did you choose to have a sponsor versus not? How did you look at that?

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