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Buzzfeed CEO Jonah Peretti recently announced a big round of layoffs, including the shutting down of Buzzfeed News. Bob Safian talks with Jonah about why he made that decision and what will be required for Buzzfeed to rebound. The company is taking advantage of shifts in the creator economy and making big bets on generative AI.

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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