
323: Content Marketing for SaaS: How to Scale Your Content Promotion - with Farzad Rashidi
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How Much Do You Put Into Your Content?
Apsumo has been in business for two years, but it took them more than a year to find customers. The company uses content marketing and promotion as the main way that they found customers. They create different types of content with different objectives such as link magnet or commercian content. This is not tha strategy going built back links to these particular pages. All research happens before we actually start typing. Thaglade: "We don't just optimize things from the heart, we walk over everything"
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