John Sutter: Experts or gurus adhering to dogma versus using flexible principles. He says if you are trying to appeal to the greatest numbers of people, first simplify your message. Then make sure you do not veer too far off from other experts in the space. But it's interesting, once you leave this kind of personal finance expert guru kind of area, they don't have any trouble talking about embracing and using other kinds of asset classes he says.

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