113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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The Importance of an Unfiltered Face to Face Interview With Customers
I think it's kind of like a killing bird killing tubers will want one stone situation because whenever I'm running in customer interviews for my clients that will always be some kind of feedback about the product. So I just kind of feed that back to my clients and they can also kind of put that into their roadmap as well. And then often customers will be like, okay, well you know what this thing has happened and I would love for that for that to be different. It could throw up lots of lots of areas of their business actually could be better or could be tightened. But of course every single project that I do for a client there is always some kind of positive feedback and there
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