[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
Agency Journey
Measuring Client Health through NPS and Scorecards
This chapter explores the concept of client health, focusing on the use of scorecards to track metrics such as media efficiency ratios and Net Promoter Scores (NPS) for client satisfaction. It discusses the integration of NPS surveys into project management tools and the importance of establishing solid processes to effectively manage client relationships. Furthermore, the chapter emphasizes the balance between technology and human factors in the measurement and improvement of client engagement and team performance.
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