2min chapter

Channels with Peter Kafka cover image

Land of the Giants: Why Instagram Broke Its Square

Channels with Peter Kafka

CHAPTER

Creating a Community on Instagram

On instagram, there is no re sharing, so everything that you post on your own profile is something that you have created. Why not add a re gram button for the grit unlock the ability for a post to go viral? Because this was anathema to instagram at the time. The founders wanted users connecting directly to the people that inspired them. They wanted to create communities around things like photography or travel or rock climbing. Instagram already had hash tags, anyway. If you remember back thena list of hash tags underneath the post was essentially like s c o hacking. Even as resources flowed in, facebook didn't start changing things at instagram. Sistram and creeger

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