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Only In Advertising: Stories From The Front Lines (Encore)
Under the Influence with Terry O'Reilly
How to Avoid a Death in the Advertising Business
Back in the 80s, Moulson and Lebatt were arch enemies. As anyone who has worked on beer advertising knows, breweries take that rivalry very, very seriously. Secrecy is paramount. In order to maintain the utmost secrecy, they both opted to shoot their commercials outside of Canada. They ended up shooting on the same beach at the same time.
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