The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
The Speed of Culture Podcast
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How I Found Barstow Sports
After Microsoft, you spent some time at the media and AOL. And then finally this opportunity appeared at Barstow. I was more interested in how could you use technology to create consumer experiences that were enriching or valuable or meaningful and creative? That's really for me where things came together. Did you know you wanted to be a CEO because you hadn't been a CEO? No, but I was excited. I wanted the Barstow job.I think it's so hard for brands to break through and to have people talk about you willingly - liberally.
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