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Bloomberg Businessweek Weekend - November 3rd, 2023
Bloomberg Businessweek
Politics, Brands, and the Rise of a Parallel Economy
7min Snip
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Exploring the intersection of politics and brands within the Republican presidential race, this chapter delves into the emergence of conservative alternatives to mainstream brands. It also examines the impact of politics on the corporate consumer sphere, including the politicization of social justice and the potential implications of attacks on corporate companies in a culture war.
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