John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
The Importance of Data
The importance of data and getting it right in the beginning is awesome, he says. Canva has tens of millions of users on its platform when they decided to add this top down motion in. They learned that 40 users at a company doesn't always mean that you've got a team adopting. You could have 40 users who signed up independent of each other didn't even know each other. That's a key indicator that we've got adoption swell growing in this organization.
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