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Navigating Content Creation and Personal Branding
This chapter explores the speakers' experiences in creating educational content for YouTube alongside their academic journeys, particularly during their PhD studies. They reflect on the emotional highs and lows of online feedback and the challenges of managing a channel as a business, including issues like tax regulations. The discussion also delves into the strategic choices of building a personal brand, weighing the balance between authenticity and business goals in the face of potential public controversies.