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Is the Bankruptcy Still a Good Idea?
V2: Casper launched in 2014 and Purple launched in 2015. V2: I'm sure as soon as those guys launched, it was just basically... Yeah,. kites to the bottom. A2: When they're not in it, they think that when they have product market fit, they're like, we think we're too good for discounts. And then when they start discounting, as entrepreneurs, we're like, you know what we see is that needs your growth as sort of flatline.