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The Death of Steve Morgan's Brother
The death of steve morgan's brother gave him the edge he needed to build his business. He was pushing on in honour of his brother by staying in the uk. In our interview a few times, i it was almost like he was looking down then us and pulling the strings. That sense that there was bigger things at play would have changed the way stev operated. It would have made him more driven. More ambitious. So therefore, that's what athi transformed his business.