Staying ahead of the curve and the competition is the key to getting ahead as a seller. In today’s episode of the Sales Evangelist, Donald discusses some of his top social selling strategies and current selling trends as we enter the second half of 2022.
By definition, “modern” selling is always changing.
- Modern selling is the ability to use new tools, modern techniques, and social selling strategies to find and engage with prospects.
- In 2022, post-pandemic sales strategies largely revolve around social selling strategies geared toward a remote audience.
- Modern sellers use tools like Zoom and have mastered how to work with people, even if you can’t see them on the screen.
Modern tools for a modern seller:
- Tools like Gong and Fathom help you conduct meetings that prompt sellers to better engage with the prospect.
- Modern sellers are used to remote work, which means a microphone like the ATR2100 or Yeti helps you take advantage of your environment.
- Gone are the days you could send a blank phone call or email. Instead, use platforms like LinkedIn Sales Navigator to engage with prospects, giving thoughtful comments on their content to be a part of their community.
- Your organization can have the opportunity to use AI to know what buyers want before they buy, and you can use that information to do personal follow-ups.
Modern sellers take advantage of digital tools.
- 44% of millennials prefer purchasing without a sales rep in B2B purchase scenarios.
- While the sales rep position is still necessary, it might look drastically different than what was initially considered.
- We must adapt to these types of buyers, engaging with them through LinkedIn or automation to help them guide themselves through the process.
- For more stats about selling in 2022, download Gartner’s 2022 Sales Transformation report.
This upcoming series is all about building rapport in the modern environment - find out how to find out more about your ideal seller and become a modern seller.
This episode is brought to you in part by LinkedIn Sales Navigator.
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Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.
Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE.
This episode is brought to you in part by Skipio.
Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.
But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.
This episode is brought to you in part by Closers.io.
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This episode is brought to you in part by Scratchpad.
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Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com.
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS
hubpspot.com/marketers
bluemangostudios.com
