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What's the Cost of Music Licenses?
According to a piece from tricordist, pelaton pays out three point one cents every time that you are on a ride and hear a song. That's meaningfully larger than what we talk about on the tail or swept episode per stream. So if you're on the bike subscription, that's like 23 % of your subscription that you're paying to pelatine goes immediately to the labels. It may be the case that pelaton is large enough that they've negotiated a specific revenue share somewhere between 15 25 & 30%.