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264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote

GTM Live

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How to Create a Unique Perspective That the Market Needs

Rihanna: "I understand what people are struggling with. I understand exactly who they are and how our business fits into it, both in the short term and the long term" She says she has created a narrative that other people want to be a part of because they see it as true. Riht: "This is one of the this is the place where you see it the most, where it comes out the most"

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