The Problem With Direct Translation

direct translation again doesn't really work out of a culture. Oh it's problems endless. And then you have people arguing that we well the CX space so it's customers not users but that has all we all know the issues with that. Yeah and then we're getting very close to the whole thing we're like oh this website is used by men. Exactly. Because you end up pigeonholing and stereotyping making two narrow personas that aren't really kind of useful to us or reflected.