The Four Four Characteristics of a Good Client

Each person needs to find the characteristics that correlate with the kind of person who in the past has embraced their value proposition and spent time and money withen yes cralie. And then we move o next step, which is around the source, the source. In general, i'll call them civilians and business people. So civilian sources are people you know in your world, your sphere of influence, who, number one, have to be a raving fan of yours. After they fall in love with your brand, if they're not there already, then you can go to them and do something about it. If you try to convict the unconvicted or convert the unconverted, you