Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer
The Town with Matthew Belloni
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Introduction
Streamers like Apple and Amazon are putting more of their movies and theaters exclusively first. A $20 million gross for the five day holiday weekend is a decent showing these days for an adult drama, except for the fact that Amazon paid $130 million for air in an auction before it was made. With all the different metrics for success and how secret everything is, it's become harder than ever to figure out if a movie is actually a hit.
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