Is that what I love? I love it. And I'm curious how I love it first of all, the fact that you do the opposite. Like it's a little contrarian to think about that because you're not you're trying to make sure that you don't lose your output or your inclination towards creating that kind of output because you don't have a channel. Right. Right. And so I love that. What I think is interesting here is then take me through a journey of, let's say, a working progress thought that you had, maybe you shared with like 20 people on discord. When does it, how does it make it to your, let's say, high signal channel? Is it the blog or what, you know, or something? Do you like what kind of mindset do you have when you post it on the blog? Do you do it only when it's fully finished?

No, because nothing's ever finished. I think it's mostly when this is an arbitrary feeling of the timing is right. Whether I have done enough work on it and sometimes a lot of things never make it up because they didn't get enough interest, whatever. So I think it's mostly timing. It's mostly whether or not I feel like I have an interesting angle. If I just have a boring angle, I just won't publish it. You know, I'm the editor of my own media empire and editorial is always like top of mind. Like, is this a good angle? Do I have a differentiating opinion? If not, then maybe I can just sit on it for another few months. And that's essentially I've done this for like I've said on things for years because this just wasn't ready, you know, and I think that's fine. You have to be comfortable with that. But then you also need the idea of velocity to have multiple things going on and trying to have something come out on a somewhat regular basis so that you remain relevant in top of mind. So there is a bit of a juggling effects going on there, but I think anyone who has any interest in their space engagement with the news of the day, with the builders in their space should be able to come up with multiple ongoing threads simultaneously of like questions they want to answer. And when you have accumulated enough, so for example, one of my recent, recent greatest hits was the end of local hosts. There was a combination of maybe two to three years of thinking about cloud development environments and why I didn't like them and why everyone seems to love them. And for me, suddenly changing my mind based on one throw away comment that someone said in the podcast, that was the catalyst. But I had to wait for that to get there. And then I could spin up this whole story that post got a hundred thousand views. Like I just did some more podcasts about it. It becomes like I have to produce consistently one blog post a week every week for the year to have one hit. And that one hit drives like the rest of, you know, I'm still talking about a blog post I did three years ago. I'm still being flown around to different conferences based on that blog post. And it's just crazy that that's how nonlinear blog posts are. But you just need to work in the process and then trust that the outcomes will come along if you have a good

process.