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How to Build a More Profitable Retainer Model for Your Agency

The Agency Profit Podcast

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Navigating Agency Retainers: Challenges and Strategies

This chapter explores the complexities of retainer models in agency work, discussing their evolution from traditional upfront fees to modern recurring revenue systems. It addresses the operational pitfalls of prepaid hour retainers, the importance of tracking deferred revenue, and how to manage client expectations effectively. The conversation introduces various retainer strategies and pricing models, emphasizing the balance of risk and profitability to enhance both agency performance and client satisfaction.

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